What is meant by the
term film distribution?
Film distribution is the way in which the film reaches its
target audience and the process in which allows the audience to know about the
film. The film distributer does this. Film distribution is done in several
different ways; this can include interviews, posters, advertisement through
social media, theatrical release, DVD and Blu-Ray.
What does a film
distributor do?
Film distributors are companies or individuals that market
the film and are responsible for looking for ways to attract audiences and sell
the film to these people. These companies can set the date of the release and
have to promote the film within the timespan, up until release. The
distributer’s methods to promote the film vary for each company and set film.
Distributers are who seek the target audience, finding out who is going to what
it and why. They will also value the revenue across all the different platforms
and get cinemas to show the film.
How does reach relate
to film distribution?
Reach is the way that the film is put out to the public and
how many media platforms it is promoted across. If a film as a large reach then
that means it has been promoted across a wide range of platforms, such as TV
adverts, radio adverts, newspapers, posters, trailers etc. This is expensive as
it costs to promote on each individual platform. This relates to film
distribution as they have to try and get the film distributed to the audience,
through several different platforms and they have to decide how many to promote
it on, the downside of this is that they have to look closely at the budget of
the film, due to how high the cost of this is. If there is little reach it can
effect how many people are going to see the film and therefore decreasing their
profit. Film distributors need to find a balance between budget and the cost of
reach.
What is meant by the
distribution plan?
The distribution plan is finding out the budget for
distributing the film as well as looking out to see if there is any
competition. It also looks at how the film is going to be released and where
the products will be produced.
What is meant by the
marketing plan?
A marketing plan looks at the overall plan for the business,
involving the organisations marketing ideas. It looks at the materials
available, cost, posters, trailers, magazines, premier events etc. This helps
to create a budget, which helps to reach out to the target audience, and
creates further interest.
What is the difference
between advertising, publicity and promotion?
Advertising
This is what introduces the film
to its audience. Adverts consist of posters, TV adverts and online adverts. This
has to be paid for by the company.
Publicity
This isn’t paid for, it is simply
reviews of the film or general talk by other people or companies, this may
include articles about the film or even by the appearance of stars out and
about.
Promotion
This is done through advertising.
There are five main parts to promotion, which includes personal selling,
advertising, sales promotion, direct marketing and publicity. This looks at the
merchandise.
Find a teaser poster, main poster and main trailer for a horror film and put them on
your Blog – who was the distributor and in how many countries was it released?
Can you find how many screens it was shown in on the opening weekend?
Sinister main poster -
Sinister trailer -
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